01 Feb 2024

RePost on Instagram

We are often asked by our clients, “How can we mix things up on our Instagram?” or “How can we get more local followers?” A great easy way to find organic content to post is reposting your salon’s stylists, or salon suites tenant’s work on your Instagram. It’s a win win. It’s easy, interesting, helps to promote your tenants and stylists services and best of all reposting is FREE!

How to RePost on Instagram

-Log Into your Instagram account

How to Re-Post 1. Download a RePost for Instagram App on your phone

-When you open the app watch the video on how to repost an Instagram post.

Here’s a brief overview

-Find a photo you want to Re-Post,

-Copy the link by pressing the three dots a top right of post -Go to the Repost It App, the post you want to share should load

-Click Repost

-This should add the post you want to Instagram

-Change the caption

Delete the automatic caption, and write your own caption, but leave the stylists Instagram tag @stylistinstagram. Be sure to tag the stylist!

-Add Hashtags (See Below)

5-GeoLocation Add the salon location to the post with the location marker symbol at the bottom of the post. 

What to Repost? 1. RePost the stylists or beauty professional’s at your salon’s Instagram posts of their work (Please tag the stylist, compliment them, and use hashtags in your comments/ post text. Think win win!)

Hashtags – 20 per post

Hashtag Types to always include -Brand -Location -Service

1. Brand Hashtags #yourbrandname

2. Location Hashtags Examples for Atlanta #atlanta #atlhair #atlhairstylist #atlantahairstylist #atlantastylist #atlantahairsalon #atlantahairstyles #atlantahairstylist #atlantahair #atlweaves #atlwigs #atlbarber #altfacials #braidsatlanta #braidsatl #atlbraiders #atlantalashes #atlantamakeup #muaatlanta #atlmakeupartist #muaatlanta #makeupartistatlanta #atlantaskincare #atlantaskincarespecialist #atlskincare #atlantawaxing #atlmassage #atlmassagetherapist #atlmassagetherapy

Use location hashtags applicable to your business location only. Search in Instagram frequently by your location to find more or new hashtags. Example search #atlanta to find new hashtags. Also research which hashtags your salon suite owners/ tenants are using. ***Location hashtags are the most effective and most important to use. Location/ local hashtags will connect your Instagram post with locals using this hashtags.

3. Service Hashtags: Examples #balayage #rainbowhair #precisioncutting (Service hashtags will attract people nationally, not locally, so use sparingly.) *Pro Tip: Add all the hashtags you frequently use to your “Notes” app in your phone, so you can easily copy and paste into each new post. 

Happy Instagramming! With Love, Social Butterfly Marketing 

10 Jan 2024

Featuring Stylists/ Tenants in Social Media

One of our most frequently asked questions by our clients is,
“Why should we feature our tenants/ stylists/ employees in our social media?” or, “Our salon suites are fully leased, now what?” Time for some next level social media! 
We as an agency have a responsibility to our clients to make sure they hit their sales goals. But, once we help you reach your goals, like salon suites are fully leased, or you’re consistently attracting new clients, we can back off on selling relentlessly and go to phase 2 with your social media strategy.
We now have the opportunity to tie in your current clients, attract more followers and show what your business is all about with posts featuring your current salon suite tenants or stylists. 
For our salon and salon suite clients who want to build stylist and tenant retention into their social media strategy we recommend featuring tenants.
Featuring Tenants in Social Media Helps You:
-Get more followers, build an audience
-Showcase the services being offered in your salon or salon suite
-Gives back to your tenants and stylists
-Helps retain tenants
-Creates and expands an internal community as your stylists and tenants get to know each other and their work through your social media
Featuring Tenants also Shows Potential Tenants & Clients:
-Your business does more to promote their tenants and stylists than any other salon or salon suite
-You are grateful to your tenants and care about their success
-You will help them to succeed
-You are proud of your tenants and their services regardless of race, color, ethnicity, level of success
Featuring Tenants Helps Your Tenants and increases retention:
-Get exposure to their business
-Encourages them to leverage the power of social media, leading by example
-Gives them a post to share, since many do not have the resources to create nice posts
-Sets a higher standard for their social media
Do you want to stand out from your competition? Keep featuring your tenants!

-Gibranna LaCava, Digital Advertising Expert

28 Mar 2019

Instagram Tips for Salons & Beauty Businesses

The number one question our ad agency gets is, “How can I get more clients for my salon or beauty business using social media?”

Well, that depends. If you’re a brand new start-up with a limited marketing budget, you can get a lot of new brand awareness, clients and followers using Instagram. Instagram is especially effective if your target audience is ages 18-35.

If you’re a seasoned salon owner, with employees and multiple locations, you are likely using Instagram already and know many of the tips mentioned below. You are ready to take your business to the next level with highly effective, targeted paid ads. We would be happy to manage your ads for you, please contact our office. If this doesn’t describe you, read on for some great, do-it-yourself tips.

Apps for Instagram: Here’s an article with a full list of the best apps to edit photos for Instagram.https://mashable.com/article/best-instagram-editing-apps/#J1rl_4BtNiqq

Content: We always recommend using authentic content, especially for salon and beauty businesses. Stock photos are very run of the mill for salon, skincare and med spa businesses and won’t attract attention unless they are professionally designed. To capture great content use video and pictures of your business, you working with your clients and pictures of your products displayed and video of you performing procedures and services. Try capturing your treatments using the time lapse feature on the iPhone.  Use a Beauty Ring Light to hold the iPhone for you to capture video. For longer service and treatment videos experiment with the time lapse video feature which captures a 20 min treatment and speeds it up into a 2 min video. Instgrammers love behind the scenes videos and pictures.

Frequency: We recommend posting at least 3 times a week or more. Our agency motto is “Quality over Quantity”. A great time to post is 7-8 pm. The volume of Instagrammers are on Instagram in evenings and at night.

Geolocation: Always use the pin on map function and tag your location in your Instagram posts. Instagram’s Geolocation is powered by the Google Map Business Listing, is your business listed on Google? If not visit https://www.google.com/business If your location doesn’t come up yet on Google, tag the salon suite or shopping center your business is located in.

Hashtags: Use the following 3 types of Hashtags.

Brand, Location & Service

  1. Brand Hashtags #yourbusinessname or #yourbusinessinstagramhandle
  2. Location Hashtags ***Location Hashtags will get you the most local followers & show to potential clients. #city #citystate #county search on Instagram to find more location hashtags. Each post should have at least 10 location hashtags
  3. Service Hashtags: Examples #balayage #botox #fillers #prp #microneedling (these will show your post to other skincare or salon people using these hashtags nationally if they are not attached with a location, so use these sparingly) 
  4. Hashtag and tag any product lines or distributers. example #coolsculpting #redken

*Tip: Add all the location hashtags you frequently use to your “Notes” app in your phone, so you can easily copy and paste into each new post.

Happy Instagramming!

16 May 2017

Facebook Custom Audience- Targeting Warm Vs. Cold Leads

Facebook  offers many audience types based on your objective. Audience types vary based on how you want to convert your leads into sales.

A cold audience is people who have never heard of your brand before.

As you take good care of them and nurture them with high-quality content and other perks, their ice-cold hearts start to gradually melt down…

Ok, let’s not get too dramatic here.

But you get the idea: the more you nurture a cold audience and familiarize them with your brand, the warmer they’ll get.

And that’s when the right advertising channels and ad messages come to play.

You need to match the conversion intent and advertising channels to target potential customers at the right moment.

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There’s a right time for each advertising channel.

As you can see, social media advertising’s somewhere in between the two extremes: people indifferent of your product vs. diehard fans.

Your Facebook ad messages need to match the temperature of the audience.

If you’re asking a cold lead to buy your product… Why would they do that? (Unless you offer an irresistible discount, which will sooner or later bankrupt you.)

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Not all your offers are ???

In the Facebook advertising land, ice cubes are usually the people you’re targeting with a Saved Audience (the one composed of interests, demographics, etc) – they’re likely to never have heard of you  before.

By using Facebook Custom Audiences, you’ll be able to reach the audience on the warmer side of the scale.

These people have visited your website or engaged with your branded content, and have a high potential to sign up for an offer or buy your product.

Which makes them a lot more likely to click on your ad and complete the conversion on the landing page.

The reason we saw a huge increase in our ad campaigns’ conversion rate was that we started targeting warm audiences instead of cold ones.

We had previously relied on Facebook Saved Audiences to deliver our ads to potential buyers. But switching to smaller, yet super targeted Custom Audiences, made all the difference.

There are multiple types of Facebook Custom Audiences, and it’s up to you to find the most suitable ones for reaching your goals.

Here are all the types of Custom Audiences that you can select based on your advertising goals.

Types of Facebook Custom Audiences

There are four different options to create a Custom Audience:

  1. Customer file
  2. Website traffic (specific website visitors, converters, non-converters)
  3. App activity
  4. Engagement on Facebook

There are 15 different identifiers to choose from, the most frequently used ones being:

  1. Email
  2. Phone number
  3. Mobile advertiser ID
Create custom audience from customer file

Creating Facebook Custom Audiences from past website traffic

Want to target people who have previously visited your website? If so, this Custom Audience is the one to use.

To create audiences based on your website traffic, you first need to install Facebook Pixel. You also need the Pixel for tracking conversions, so there’s a good chance you’ve got it set up already.

The average CTR of retargeting ads is 10x higher than that of regular display ads.

If you want to increase your Social Media ROI and have a custom audience created for you,

please call Social Butterfly Marketing today 239-290-8681

19 Apr 2016

Social Media Image Ads- 20% Text Rule

There are four categories for the amount of text allowed on a Facebook ad. Your image text can be considered “OK”, “Low”, “Medium”, or “High.” The amount of text on your ad will determine the reach that it could potentially have. For example, an image that has the following text would be considered “Medium,” which may cause your ad to reach fewer people.

Facebook Text Ad Images Guide

As you can see in the image above, Facebook is recommending that you “try” to use as little text in your ad images as possible. They recommend focusing your text in copy rather than in the image. And they even suggest limiting font size.

Here’s an important tidbit:

Facebook ads that contain images with little to no text tend to cost less and have better delivery than ads with image text.

From the start, Facebook is telling you that you can use text, but as you increase the amount of text that you use you can expect the reach to drop and costs to increase.

To provide further context, Facebook breaks down text density into four categories:

  • OK
  • Low
  • Medium
  • High

Facebook also provides examples of each and what to expect regarding distribution.

Image Text: OK

Facebook prefers little or no text in an image…

Facebook Text Images Guide OK

And here are three examples…

Facebook Text Ad Images Guide Preferred

Facebook wants us to keep copy within the text box and off of ad images.

Image Text: LOW

But you may want to include some text. Here’s an example with a “low” amount of text in it, similar to what we may see in current ads…

Facebook Text Images Guide Low

Of course, if you also include the logo (which Facebook says they include), that would be more than 20%.

Here are three more examples of “low” text…

Facebook Text Ad Images Guide Low

In each case, Facebook says you can expect reach of your ads to be at least slightly limited.

Image Text: MEDIUM

Add even more text (in this case, some next to the logo), and it will be classified as “medium.”

Facebook Text Images Guide Medium

Here are some examples…

Facebook Text Ad Images Guide Medium

While Facebook labels it as “medium,” the examples they give have “heavy” text and they say that reach will be “severely limited.”

Image Text: HIGH

Then there’s a matter of really pushing the limits and using “too much” text…

Facebook Text Images Guide High

Even in this case, Facebook won’t reject your ad. You just may not get it shown.

Here are some examples…

Facebook Text Ad Images Guide High

Yeah, so don’t do this. You’ll get it approved, but it won’t reach anyone.

Some Exceptions

Facebook also notes that these guidelines don’t apply to the following:

  • Movie posters
  • Book covers
  • Album covers
  • Product images: Where an entire product can be seen, and not just a zoomed in image of the product
  • Posters for concerts/music festivals, comedy shows or sporting events
  • Text-based businesses: Calligraphy, cartoon/comic strips, etc.
  • App and game screenshots
  • Legal text
  • Infographics

Most of this isn’t new. For the rest of us, there has always been a product exception.

However, I find a couple of these particularly interesting. The infographic exception, in particular. I’ve wanted to promote infographics in the past, but didn’t due to the rule.

Legal text and text-based businesses also get the exception, which I believe is new.

What This Really Means: Not Much

I’ve seen way too much excitement over this change — or test, depending on how you look at it. While the 20% text rule may be going away for some — and potentially for all if it moves beyond a test — it impacts our approach to text very little.

As Facebook said, users don’t react well to ads with a high text concentration in images. And while they won’t be rejected, your distribution will suffer and the costs could be high.

Is it really worth it?

You’ll need to determine if lower reach and higher costs are worth the additional text. For me, I plan to approach text in the way I always have — less is better. Be a minimalist.

Even if there is no “rule,” act as if there is one.